The fancy tagline used by a shoe company for years.
But it’s more than that.
It’s the single identifying factor that separates the entrepreneurs that succeed and those who don’t.
I met a fascinating woman recently. She had accomplished so much in her lifetime that it was staggering.
I value your time so that I won’t go into all the details. But it is worth noting that she has started multiple ventures over the last thirty years. She has also worked for several different companies.
It’s no surprise that one of her best friends is also one of the most interesting men I’ve ever met. He has also had a similarly fascinating life in business, among other things.
I’d always heard that successful people associate with other successful people. I never really thought much about it until I hung out with these two.
Then it dawned on me.
There is some connection between people like that. They just gravitate to each other.
As someone who sits on the outside of those extraordinary achievers, I have sometimes wondered how to get into the inner circle.
The It Factor
I have heard people say that another person just has “it.”
I’ve often tried to figure out what that means.
What, exactly, is “it?”
I think it can be some things.
First, it is a passion rather than a resignation. People try to think of million dollar ideas all the time. They will spend much of their lives wishing they could come up with something. But the idea never comes.
This is two kinds of resignation: They are resigned to the idea that they need a plan, and they also are left to their life of servitude to someone else because it pays the bills.
There is nothing wrong with that. But to become an outlier, a person of extreme success, you have to lose that resignation.
If someone comes up with an idea, that still doesn’t mean that they will be successful. They have to feel the sense inside of them. They must feel passionate about it because it matters to the world.
It is pretty easy to identify those who have this passion and those who don’t.
What is your idea? Are you passionate about it or do you just think it is going to be a means to an end?
The Biggest Secret of Success
Sure, the “it” factor is important, but it is only driving force behind the real power of successful people.
The woman and man I mentioned earlier started businesses in markets they knew nothing about. If you approached them and told them to start a business in the handbag industry, they could do it and be successful at it.
Here is why.
The woman I spoke with, we’ll call her Sally, was living in a big city and working for a major company. At some point, the company told her they needed help setting up a course for a marathon that was to be held in town.
She’d never had any experience building a marathon course before.
But instead of telling her boss and co-workers that she didn’t know where to begin, she quietly opened!
She figured it out as she went along and in the end, it was an incredible success.
Sally applied that same kind of attitude towards everything she did in life. From one venture to the next, if she didn’t know how to do something, she just figured it out along the way.
She just did it.
What Can You Do?
Stop limiting yourself to your areas of expertise. You don’t become an expert in something without starting off a novice. That’s just the way it works.
I tell people all the time that they can do anything they want.
Honestly, if you wanted to learn how to build a rocket ship, you could probably do enough searches on the internet to figure it out. Seriously. That’s just the kind of times we’re living in.
Information is everywhere. In fact, I told Sally that if she’d had Google twenty years ago, she might have taken over the world!
Stop making excuses. Think of what you want to do and start doing it.
You don’t have to know what you’re doing. That’s part of the fun. And it will make your story better. Stop planning. Stop thinking.
Just do it.